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THE POETICS OF CRAFT SEFROU, MOROCCO
‘In any creative work, be it the artist or the artisan, the creative person unites with the material they are working with, which symbolises the world outside him/herself. The worker and the artefact become one. The human being becomes one with his creation. ‘ Erich Fromm
The word Poiein in Ancient Greek (ποιεῖν) means making. It is where the word Poetry comes from. Plato had pointed at the connection between craft-making and poetry, calling us to gaze at the rich worlds of form and meaning that come to life when we take raw material from our landscape and create with it. It is possible, when we look at a handcrafted object, to appreciate the emotion and soul life that the maker had infused in it.